As the electric vehicle revolution slows, Ferrari enters the race
Gliding on robot trucks, a row of Ferrari chassis moves through a gleaming new factory in northern Italy. At each station, engineers in cherry red uniforms add a component—an engine block, a dashboard, a steering wheel—as they transform the bodies into hybrids. Coming soon: fully electric.There’s a lot at stake in Ferrari’s €200 million “e-building,” which went online last month and is nearly twice the size of Rome’s Colosseum. The factory is set to bring the 77-year-old sports car maker, known for the sonorous roar of its gas engines, into the age of electrification.But the effort comes at a precarious time for the auto industry. The transition to electric vehicles, which should have quickly ushered in an era of climate-friendly transportation, has instead been held back by costly investm...