The founders of Paperless Post have changed the way we party
On an afternoon this spring, James Hirschfeld, founder of Paperless Post, was in the company's Lower Manhattan office reviewing mood boards for digital invitation designs. They included materials for future motifs such as New Victorian, a collection inspired by 19th-century furnishings, and a line by Annie Atkins, a graphic designer known for her collaborations with director Wes Anderson.As Mr. Hirschfeld examined the collage-like plates, he remembered a meeting about designing new invitations for children. “Someone said, 'Dinosaurs are out, owls are in,'” he said. “And I thought, is this my life?”For the last 15 years it has been.Mr. Hirschfeld, 38, with his older sister Alexa Hirschfeld, 40, founded Paperless Post in 2009, when they were 23 and 25. He was a senior at Harv...