Apple says destructive iPad ad 'missed the mark'
Apple doesn't often make mistakes and rarely apologizes, but its advertising chief said on Thursday that the company had made a mistake in making a commercial for the new iPad that showed an industrial compressor flattening tools for art, music and creativity.“Creativity is in our DNA at Apple, and it's incredibly important for us to design products that empower creatives around the world,” said Tor Myhren, the company's vice president of marketing communications, in a statement provided to the publication AdAge . “Our goal is to always celebrate the myriad ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video and we're sorry."Mr. Myhren said Apple would no longer air the commercial on TV.The company faced a barrage o...